Showing posts with label Microsoft. Show all posts
Showing posts with label Microsoft. Show all posts

Monday, September 15, 2008

Touching the future: Economist

Computing: Touch screens are becoming an increasingly popular way to control mobile phones and other devices. How does the technology work, and where is it heading?


THE proliferation of touch screens in electronic devices over the past two or three years has been so rapid that you may have found yourself trying to press an on-screen button or icon when sitting at your computer only to realise, much to your frustration, that it is not a touch screen. Many mobile phones, most famously Apple’s iPhone, now have touch-screen interfaces, as do satellite-navigation systems and portable games consoles. Confusingly, however, most computers do not—so far.


But that may be about to change. Microsoft has already demonstrated a prototype of Windows 7, the next version of its flagship operating system, based around “multi-touch” capabilities, which allow a touch screen to sense more than one finger at once. As well as being able to press buttons, tap icons, call up menus and scroll windows, users will be able to rotate and stretch on-screen objects using two fingers at a time, as they already can on the iPhone. For its part, Apple is rumoured to be working on new versions of its desktop and laptop computers with touch screens. It has already taken a half-step in this direction by putting multi-touch trackpads into its laptop computers.


So the touch screen could be on the verge of becoming a standard part of computer interfaces, just as the mouse did in the 1980s. Many people thought that would never happen: surely switching between keyboard and mouse would slow people down and make them less productive? In fact, mouse-driven interfaces can be far more efficient, at least for some tasks. The same seems likely to be true of touch-screen interfaces. The touch screen will probably not replace the mouse and keyboard, but will end up being used for some tasks.


For more on this article, please click on the following link: Touching the future: Economist

Sunday, September 14, 2008

Postmodern wriggle: Economist

To save Microsoft, Bill Gates adjusts his shorts

THE self-appointed marketing experts of the blogosphere immediately pounced on the opening shot of what will probably be this year’s most discussed advertising campaign. Microsoft, the huge but boring software company that has been pummelled by the advertisements of its smaller and cooler rival, Apple, is fighting back. How? By having Bill Gates, its co-founder, chairman and arguably its personification, buy shoes with Jerry Seinfeld, a comedian, as his adviser. Just look, the bloggers are screaming: further proof, if any were needed, that Microsoft just doesn’t get it.

Admittedly, the first television spot of the campaign is bizarre. All that Messrs Gates and Seinfeld seem to talk about is, well, shoes. How they “run tight”. How best to stretch them. Windows and Office, Microsoft’s ubiquitous flagship products, are not mentioned at all. The word “Microsoft” is mentioned exactly once. Computers come up only insofar as Mr Seinfeld wonders whether they might someday become “moist and chewy”. Mr Gates replies with a subliminal hint, a subtle wriggle of his boxer shorts. What does any of this, the critics ask, have to do with the purpose of the ad campaign, which is to salvage the reputation of Vista, the latest version of Windows?

For more on this article, please click on the following link: Postmodern wriggle: Economist

Saturday, June 14, 2008

As Microsoft Walks Away,Yahoo Enters Google Ad Pact: WSJ

Moves May Prompt
Industry Scramble,
Regulator Scrutiny
By MATTHEW KARNITSCHNIG and JESSICA E. VASCELLARO
June 13, 2008; Page B1

Microsoft Corp. abandoned its pursuit of Yahoo Inc., opening the way for Yahoo to complete a search-advertising pact with rival Google Inc. that pits the industry's two biggest forces against Microsoft.

Microsoft told Yahoo that it was no longer interested in pursuing a takeover, even at the $33 a share it offered for the Internet company last month. That price would have valued Yahoo at nearly $50 billion.

Microsoft also unsuccessfully floated an alternative proposal to acquire Yahoo's search business. It isn't clear how Microsoft valued the business, but as part of that deal, Microsoft said it was prepared to acquire an additional 16% of Yahoo for $35 a share, or about $7.73 billion, according to people familiar with the situation.

For more on this article, please click on the following link: As Microsoft Walks Away,Yahoo Enters Google Ad Pact: WSJ

Wednesday, May 28, 2008

Microsoft demos 'touch Windows': BBC

By Maggie Shiels
Technology reporter, BBC News, in Silicon Valley

Microsoft's next operating system (OS) will come with multi-touch features as an alternative to the mouse.

It is hoped the successor will have a better reception than the much-maligned Vista OS, released last year.

Scheduled for release in 2009 the new fingertip interface lets users enlarge and shrink photos, trace routes on maps, paint pictures or play the piano.

"The way you interact with the system will change dramatically," said Microsoft chairman Bill Gates.

Speaking at the All Things Digital conference in San Diego, the Microsoft Chairman said Windows 7 would incorporate new forms of communication and interaction.

"Today almost all the interaction is keyboard-mouse. Over years to come, the role of speech, vision, ink - all of those things - will be huge."

For more on this article, please click on the following link: Microsoft demos 'touch Windows': BBC

Down on the server farm: Economist

May 22nd 2008 | SEATTLE

From The Economist print edition

The real-world implications of the rise of internet computing

EVEN when the sky is blue over Quincy, clouds hang in the air. The small town in the centre of the state of Washington is home to half a dozen huge warehouses that power the global “computing clouds” run by internet companies such as Yahoo! and Microsoft. The size of several football pitches, these data centres are filled with thousands of powerful computers and storage devices and are hooked up to the internet via fast fibre-optic links.

Yet even more intriguing than the buildings' size is their location. Quincy is literally in the middle of nowhere, three hours' drive from the nearest big city, Seattle. But it turns out to be a perfect location for data centres. As computing becomes a utility, with services that can be consumed from everywhere and on any device, ever more thought is being put into where to put the infrastructure it needs...

For more on this article, please click on the following link: Down on the server farm: Economist

Friday, May 16, 2008

Cores of the problem: Economist

May 14th 2008

From Economist.com

The latest processing chips require a new approach to writing software

Picture from Intel

COMPUTER makers talk a lot about a coming wave of software that will change the way people behave towards their machines. Rich three-dimensional virtual worlds and multimedia applications that mimic the experience of a live concert in a living room will, they say, become commonplace. But there is a problem. Although hardware makers are producing PCs, laptops and portable devices with ever increasing processing power, the software industry is falling behind in its capacity to write programs that can make use of all this power.

Everyone is familiar with how Intel, AMD and other chipmakers churn out faster and faster processors. But in the past few years the design of these chips has changed. Instead of making chips faster by making their components smaller and running them at higher speeds, makers have started building multiple processing engines, or “cores”, onto each chip. Each core can run at a lower speed, which requires less energy and produces less heat, and the overall number-crunching power of the chip continues to increase...

For more on this article, please click on the following link: Cores of the problem: Economist

Thursday, May 15, 2008

Web 2.0 debates internet's future: BBC

By Maggie Shiels
Technology reporter, BBC News, Silicon Valley

Generic live mesh data
Opening up internet programming was a central theme of Web 2.0

San Francisco's Web 2.0 Expo conference brought together thousands of people responsible for crafting the future direction of the internet, and the world of applications - or apps - was front and centre.

Everyone from Microsoft to Yahoo to MySpace was on a mission to woo developers to create exciting applications for their devices.

Jennifer Pahlka of Techweb, one of the conference's co-chairs, said the carrot these big Silicon Valley companies were dangling to entice developers to get involved was that of openness and allowing people to devise programmes without constraints.

"Yahoo was talking about opening up advertising platforms, Mozilla was talking about opening up the mobile web and John Zittrain from Oxford University was talking about openness to drive innovation and creativity so we don't go into this closed system where every application has to be approved by someone else," said Ms Pahlka.

For more on this article, please click on the following link: Web 2.0 debates internet's future: BBC